Shrewsbury Town boss Paul Simpson was today sacked after the club's failure to reach the play-offs.
The League Two side made the announcement following a meeting between Simpson, chairman Roland Wycherley and the board of directors. The Shrews are currently in 12th place with 62 points - five points behind seventh placed Port Vale in the final play-off position.
Shrewsbury reached the play-off final at Wembley last season and Simpson had been tasked with at least making play-offs again this year.
But pressure mounted after a string of six straight losses, including to the league's bottom two clubs, which saw Town slide into mid-table.
Shrewsbury Town media manager Ian Whitfield said: "Following a meeting between the chairman, board of directors and manager Paul Simpson it was agreed that Paul's contract of employment would be terminated with immediate effect.
"The board wishes to extend its appreciation for Paul's efforts since he joined the club in March 2008 and in particular his achievement in reaching the League 2 play-off final in May 2009.
"The chairman and board wish to take this opportunity to wish Paul every success in his future career."
Mr Simpson said: "It is obviously a big wrench to be leaving Shrewsbury Town but I am very proud to have managed the club and to have led them out at Wembley, in a play-off final.
"I would like to offer my sincere thanks to all of my staff and players for their professionalism throughout my time at the club.
"Finally, I would like to thank the fans for their support and to wish everyone connected with the club success in the future."
Supporters today spoke of their sadness Simpson was leaving, but felt his time was up. Roger Groves, chairman of shrewsTRUST, said: "It always saddens me when a manager leaves the club because we like to build up a relationship with them and they become part of the furniture, but things haven't worked out this season."
Club PA announcer Ryan Jervis said: "Performances have been below par this season and the players just aren't good enough so you can't argue with the decision."