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Shrews in logo change

Shrewsbury | News | Published:

Shrewsbury Town Football Club has launched a new logo which will be used from next season. The new design is in the club's blue and amber colours.

Shrewsbury Town Football Club has launched a new logo which will be used from next season. The new design is in the club's blue and amber colours.

It has been changed on legal advice so the club can better protect its corporate identity ahead of moving to its new £15 million stadium in Oteley Road this summer.

The new look has been designed by Shrewsbury Town season ticket holder Tony Brooks.

Town chief executive Steve Wellbeloved said: "The bottom line is that we have to be able to protect our brand. We can't do that with our current logo, nor with tweaked versions of it that look any good, so we've had to make a decisive change.

"The result is a clear, strong, clean logo. And, crucially, one that has passed all the necessary searches and so is able to be registered in 14 trademark classes - covering a full range of club activities both current and future."

He said only people with a licence would be able to use the club's logo.

  • Do you like the Shrews' new logo or would you have preferred to have kept the old? Have YOUR say below.

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