How will new Covid restrictions impact supermarket shopping?

Some supermarkets have reintroduced store safety measures and addressed concerns of another surge in demand for essential groceries.

A shopper wearing a face mask
A shopper wearing a face mask

Supermarkets were among the main beneficiaries when lockdown restrictions were first introduced in March, with shoppers emptying shelves of store-cupboard essentials.

The UK’s largest grocery chains introduced health and safety measures to cope with the pandemic as stores remained open due to their essential status, although some restrictions have been relaxed in recent months.

However, the Government’s decision to tighten lockdown restrictions could impact people’s shopping habits once more.

Some supermarkets have reintroduced store safety measures and addressed concerns of another surge in demand for essential groceries.

HEALTH Coronavirus
(PA Graphics)

Here we answer some key questions facing supermarkets and shoppers.

– What changes are being introduced to stores?

On Monday, Boris Johnson announced that face masks will be compulsory for shop workers, while fines for not wearing masks will increase to £200.

Asda has said it will introduce 1,000 new Covid-19 marshals on the doors of its supermarkets to ensure customers wear masks properly.

Morrisons also said it has reinstated wardens to store entrances to ensure rules are enforced.

However, most health and safety measures have stayed the same at supermarkets despite the new announcement.

Shoppers outside an Asda store
Shoppers outside an Asda store (Joe Giddens/PA)

Measures at Sainsbury’s and Tesco are understood to be broadly unchanged from recent months, with staff ensuring shopper numbers are limited in stores, with people queuing outside in line with distancing rules.

– How have shoppers reacted to the tightening of restrictions?

On Monday, pictures of empty shelves started to emerge on social media amid speculation that panic buying would restart.

However, the supermarkets and retail groups have been quick to stress they have not yet experienced shortages.

The British Retail Consortium (BRC) urged customers to be considerate of others and “shop as you normally would”.

Coronavirus – Tue Sep 22, 2020
Shelves at a supermarket in Ashford, Kent (Gareth Fuller/PA)

Tesco chief executive Dave Lewis told Sky News the grocer has “very good supplies of food”.

He said: “We just don’t want to see a return to unnecessary panic buying because that creates a tension in the supply chain that’s not necessary. And therefore we would just encourage customers to continue to buy as normal.”

– What is the impact on online shopping?

Demand for online shopping surged in March as customers were told to stay at home, with grocers rapidly growing their online operations as a result.

The supermarkets have said the expansion has allowed them to cope with higher demand as restrictions tighten again.

Shares in online retailer Ocado have jumped over the past week due increasing demand, as industry analysts have reported high booking figures for online shopping slots.

– How will the impact of tighter restrictions be different to what was seen in March?

Restrictions have been tightened in recent days but remain significantly looser than when the pandemic first struck, allowing shopping habits to continue as normal more easily.

However, supermarkets are prepared for even stricter restrictions after boosting supply chains in the face of the pandemic.

Andrew Opie, director of food and sustainability at the BRC, said retailers will remain a “safe space”, even if further lockdown measures are enforced.

“Supply chains are stronger than ever before and we do not anticipate any issues in the availability of food or other goods under any future lockdown,” he added.

Online operations are also in a stronger position to cope with demand surges, with most major grocers more than doubling delivery capacity since March.

– What will be the impact of other measures such as the curfew and working from home?

On Monday, the Prime Minister also introduced a 10pm curfew for bars, pubs and restaurants.

Late-night drinkers in Soho
Late-night drinkers in Soho (Yui Mok/PA)

The curfew will not affect supermarkets or convenience stores.

However, some analysts have suggested the move – and another potential decline in commuter numbers after people were told to work from home – could boost supermarket demand as eating out habits are impacted by the measures.

Clive Black and Darren Shirley at Shore Capital said the new guidance could result in a “step back” in the recovery of food-to-go specialists, which would prove a “hammer-blow” to the likes of Greggs and Pret A Manger.

They said “demand for grocery retail is likely to be boosted once again” as more meals are eaten at home.

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