20 years on from Operation Ritz, Charles and Camilla’s public debut as a couple

The Duchess of Cornwall, then Camilla Parker Bowles, was pictured with the Prince of Wales outside the Ritz Hotel in 1999.

Prince of Wales & Camilla: Ritz 6
Prince of Wales & Camilla: Ritz 6

This week sees the 20th anniversary of a major milestone for the Duchess of Cornwall.

It is unlikely to be marked on Monday by the Royal Household – but Operation Ritz in 1999 was a big deal.

Just before midnight on January 28 1999, the Prince of Wales and his long-term love, Camilla Parker Bowles, stepped out in public for the first time as a couple.

Charles and Camilla outside the Ritz
The Prince of Wales and Camilla Parker Bowles leave the Ritz Hotel in London after attending the 50th birthday party of Camilla’s sister, Annabel Elliot (Toby Melvilla/PA)

They were photographed in front of London’s Ritz Hotel as they left a 50th birthday party for Camilla’s sister, Annabel Elliot.

Prince of Wales & Camilla: Ritz
The Prince of Wales and Camilla Parker Bowles on January 28 1999 (John Stillwell/PA)

Charles and Camilla, now the Duchess of Cornwall, eventually went on to marry in 2005, but in 1997, following the death of Charles’s ex-wife Diana, Princess of Wales, Camilla mostly stayed away from the limelight.

Future king Charles, then 50, and his former mistress had gone to great lengths to avoid being seen – or photographed together in public.

But the carefully choreographed “coming out” signalled their relationship was finally official.

Charles and Camilla leaving the Ritz
Camilla and Charles leaving the Ritz (Neil Munns/PA)

The departure may have had important ramifications for their future public life together, but it was over in seconds.

Charles emerged first, just ahead of Camilla, and walked down the steps of the hotel into a barrage of camera flashlights.

At the foot of the steps, a beaming prince momentarily lost sight of Camilla, glancing to either side before guiding her with his arm towards the kerb side rear passenger door of their waiting Vauxhall Omega.

Charles and Camilla
Charles and Camilla being driven away from the Ritz (Peter Jordan/PA)

He then walked casually but briskly to the opposite door, smiling briefly to the assembled media before he climbed in and was driven away.

Prince farewells Camilla children
Charles bids farewell to Camilla’s children, Laura and Tom, before he leaves the Ritz with Camilla (Neil Munns/PA)

The front page headlines declared “Facing the world together at last” and “It’s official, we’re a couple”, as well as “Meet the mistress”.

Charles/Camilla together/papers
The front pages of the daily papers outline the media interest in the Prince of Wales and his long-term companion Camilla Parker Bowles leaving the Ritz Hotel in London (PA)

Some 200 photographers were there ready to capture the event as part of a carefully-planned PR campaign, masterminded by Charles’s spin doctor, Mark Bolland.

Royal Charles/Camilla press
The press photographers outside the Ritz (Peter Jordan/PA)

Tipped off by Mr Bolland, scores of media had staked out their places with ladders earlier in the day.

Charles & Camilla At Ritz
Ladders outside the Ritz Hotel in London ready for Charles and Camilla’s appearance (John Stillwell/PA)

In the years that followed, Mr Bolland, then the prince’s deputy private secretary, worked to normalise their relationship in the eyes of the public – a campaign known as Operation PB behind closed doors at St James’s Palace.

25th anniversary of the National Osteoporosis Society reception
The Duchess of Cornwall talks to Mark Bolland (right) who masterminded her public acceptance (John Stillwell/PA)

He faced an uphill battle. Camilla had been dubbed a marriage wrecker and the “other woman” – held responsible for the breakdown of Charles’s marriage to Diana.

The Queen recognised their relationship in 2000 by attending a birthday lunch for King Constantine with Camilla present.

In June 2001, the prince and Camilla shared their first public kiss at a party thrown to support the National Osteoporosis Society.

Charles & Camilla greeting
First public kiss: Charles gets a kiss on the cheek from Camilla Parker-Bowles at a National Osteoporosis Society event in 2001 (John Stillwell/PA)

The couple finally wed in April 2005 at the Guildhall in Windsor, with Camilla becoming the Duchess of Cornwall, an HRH and a member of the royal family.

Royal Wedding – Marriage of Prince Charles and Camilla Parker Bowles – Service of Prayer and Dedication – St George’s Chapel
The Prince of Wales and the Duchess of Cornwall on their wedding day in 2005 (Dwayne Senior/Sunday Times/PA)

In the following years, Camilla took tentative steps as she adjusted to royal life.

Now she has developed her own role through her charity work, including raising awareness of osteoporosis, promoting literacy, and supporting survivors of sexual assaults and domestic abuse.

Royal reception at Clarence House
The Duchess of Cornwall talks to Mia James during a reception in support of survivors of rape and sexual abuse, at Clarence House (John Stillwell/PA)

Camilla will legally become Queen Consort when Charles becomes king unless there is a change in the law.

Royal aides insisted, when she married Charles, that Camilla did not want to be queen and said originally that she “intended” to be known instead as Princess Consort – the first in British history – when Charles acceded to the throne.

Any mention of “Princess Consort” was removed from Charles’s website during a revamp in 2018.

State Opening of Parliament 2016
The Duchess of Cornwall and the Prince of Wales during the State Opening of Parliament in 2016 (Arthur Edwards/The Sun/PA)

State banquets, State Openings of Parliament, royal tours and even joint engagements with the Queen have become the norm for Camilla – 20 years on from a brief, but momentous appearance as she headed home from a party.

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