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Greggs reflects in the glory of Christmas display opposite

UK News | Published:

The popular baker has reversed the sign in one of its shops so it comes out the right way round in photos of the Fenwick window display.

Baker giant Greggs has reversed the shop sign on one of its busiest outlets so people taking photos of a department store’s famous Christmas display get their logo the right way round in the reflection off the window.

The Newcastle outlet in question on Northumberland Street stands opposite the Fenwick department store which creates a hugely popular window display every Christmas.

The baker has reversed its shop sign so that the Greggs branding appears the right way around in people’s photos of the Fenwick window display when it reflects off the department store’s glass.

The Fenwick window is being unveiled on Friday evening and each year many thousands of North East families queue up to see the displays which are seen by many shoppers as an essential part of Christmas.

Shoppers thought the idea was great.

The new signage (Havas PR/PA)

Jennifer Cornell, 38, from Blyth, Northumberland, who won a radio competition to have the first Greggs Festive Bake of the season, days before they go on sale nationally, said: “It’s great marketing.

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“As well as Fenwick’s, Greggs is an icon of the North.”

Craig Wood, from Fenham, Newcastle, said: “It’s a cracking idea.

“It’s forward thinking for them, so people can catch the reflection.”

A Greggs spokeswoman said: “Our Newcastle customers might do a double take when looking at our Northumberland Street shop sign today.

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“It might not be obvious why we’ve reversed our logo at first, but on reflection eagle-eyed fans might spot it when they look in the window across the street!”

The new sign gives the perfect mirror image (Havas PR/PA)

Carl Milton, store director at Fenwick Newcastle did not mind the guerrilla marketing tactics.

He said: “Both Fenwick Newcastle and Greggs are synonymous with the region so we see this as a compliment for Greggs to want to be involved with our annual Christmas window reveal.

“Every year Fenwick Newcastle’s Christmas window creates a huge buzz and given that Greggs is in such close proximity to our Northumberland Street display, its logo is often seen in pictures on the reveal night as everyone takes the first shots of what’s behind the curtain.

“We’re looking forward to seeing all of the conversations on social media tonight with both our magical display and Greggs’ fantastic stunt!”

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