Shropshire Star

Volvo teams up with Amazon to offer ‘Prime Now’ test drives

Amazon’s ultra-fast delivery service will bring cars directly to homes or workplaces

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(PA)

Volvo has joined forces with Amazon’s high-speed delivery service Prime Now to bring the test drive out of the showroom and directly to customers.

It’s actually a rather fitting partnership, with the two companies names harking back to the iconic Volvo Amazon of the 50s and 60s.

Motorists in four UK cities can now book test drives of the latest Volvo V40 hatchback through the internet retailer. The initiative, which aims to offer greater convenience, is available in London, Birmingham, Manchester and Edinburgh on selected weekends during June and July.

The vehicle is then delivered to the customer’s home or workplace by a trained expert, who can explain all the functions and features during the drive, which has the advantage of taking place on roads familiar to the customer.

The drives last 45 minutes each, and if customers are still interested in the car after their experience they will be directed to their local Volvo retailer.

Should the initial run of Prime Now test drives prove successful, it’s likely Volvo will look into expanding the scheme. It comes just months after the manufacturer introduced its ‘Care by Volvo’ ownership package, which combines lease fees, vehicle tax, insurance and maintenance into one monthly subscription fee with no up-front cost.

(PA)

“We’re proud to team up with Amazon to deliver this unique initiative – the first of its kind in the UK and the latest in a range of offerings from Volvo designed to take the hassle out of running a car.”

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