As one of his last official acts as mayor of Newport, Peter Scott is hoping to unearth a pie, savoury or sweet, that could be designated the 'Newport Pie'.
His competition is now open and any ingredients can be considered – Mr Scott suggested a 'three fishes' pie would be appropriate given the town's historic crest.
He said: "I am launching a competition to find a pie that can be marketed as the Newport Pie by pubs, restaurants and shops in the area.
"Other areas have a signature dish: Bakewell Tarts, Melton Mowbray Pork Pies, the Bedfordshire Clanger et cetera. It would be great if we had a pie that was synonymous with our town.
"There is no entry fee – just a commitment to design a pie from local ingredients or with a local twist. Judging will take place at your premises on June 5, so you have over a month to come up with your pie or pasty.
"It can be meat, fish (three fishes), curry, vegan, vegetarian, even fruit.
"Will you help us put Newport on the culinary map?"
The winner of the competition will receive a trophy created by Newport Engravers, and publicity for their pie.
To enter or to learn more, call Mr Scott on 07929 377549 or email firstname.lastname@example.org