A four week programme of road closures is underway along the bank of the River Severn. Pedestrians can still access the streets.
Last February Ironbridge was hit by floods as the River Severn rose to record levels.
That was swiftly followed by the Coronavirus pandemic and lockdown.
Mr Nigel Byard who runs an antiques shop that was underwater.
"We don't want any more road closures," he said.
Mr Rich Eley who runs the Darby's Coffee House said the road closures affected different businesses in different ways.
"Some like the pedestrian atmosphere but for others the inconvenience it causes is really detrimental."
The Malthouse pub and restaurant had a busy Bank Holiday weekend.
"It has been really challenging but we are very determined to make the most of the positive, forward momentum," chief executive, Greg Swift, said.
The Environment Agency said The Wharfage in the town would be closed until May 16.
The closure is to allow for ground investigation work, part of the efforts to see if the barriers which protect the town from flooding can be improved.