Cheerleading nationals staying in Telford for the next five years as deal struck with International Centre
Cheerleading nationals will be taking place in Telford for the next five years after a deal was struck with the town's International Centre.
The British Cheerleading Association (BCA) has decided to hold its prestigious All-Star Nationals event at the venue until 2025.
The BCA, which has held the event in Telford for over 15 years, held a review into its ongoing needs, considering alternatives before agreeing to stay at the International Centre.
David Veal, of the BCA, said: “As our events and needs grow and develop, it was only prudent to consider what we needed a venue to provide to us. We did, therefore, consider other sites across the Midlands but, simply, Telford remained the best option for us.
“The team at the International Centre offers the complete package, including its first-class AV service through Stagecraft. Added to this, the standard of service provided by the management team both before and after our events is second to none.
“Telford’s central location and good transport connections, along with the wide selection of nearby hotels and other attractions, has also been a key consideration when we’re attracting attendees from all over the UK. As our portfolio of events further grows and develops, we’d certainly consider Telford as a venue.”
The All-Star Nationals takes place over two days in April and attracts competitors and spectators from all over the UK. Teams can compete in dance, stunt or cheerleading categories and a wide range of abilities from novice through to champion level take part.
Alison Griffin, managing director at the International Centre, said: “The Telford International Centre has nurtured the relationship with David and the rest of the BCA team for many years, so to secure their All-Star Nationals for the coming five years is great news for the entire team here.
“We’re proud of the unique mix of facilities and services that we offer at the International Centre and when coupled with our location and all that Telford and the wider area offers to those visiting, it’s clear why we’re so often chosen as a long-term partner for event organisers.”