After 22 years in Mardol Gardens, Age UK Shropshire Telford & Wrekin have moved to the corner of Claremont Street and Bellstone, in Shrewsbury.
Heather Osborne, chief executive of Age UK Shropshire Telford & Wrekin, said: "We hope that more people will see us here and call in for advice and support.
"If any older people are worried about the cost of living crisis and paying fuel bills over the winter should come and see us sooner rather than later."
The new base is next to Market Hall and is highly visible, near to bus stops and disabled spaces.
And on Thursday deputy lieutenant of Shropshire Claire Crackett, and Mayor of Shrewsbury Elisabeth Roberts provided the top brass for a traditional style ribbon cutting opening.
Mrs Crackett was joined by Sue Robinson, who chairs the charity, its chief executive Heather Osborne and finance director Gina Bonser for an evening of celebration.
The new base is open from 10am to 4pm, Monday-Friday, for people to pop in and find out how the charity can help. It works with and for older people in Shropshire, Telford & Wrekin to improve the quality of later life.