People are being challenged to ‘Beat the Street’ by walking, cycling, running, scooting or rolling as far as they can over the six-week period, clocking up points as they go by checking in at special boxes placed around the town.
Players have a free Beat the Street contactless card and will use them to check in at Beat Boxes, which will be in 60 locations around the town. The player’s journey to the next Beat Box will be recorded, but it must be made within an hour to score points, win prizes such as vouchers for sports equipment and books, and to feature on the Beat the Street Shrewsbury leader board.
The free game has been commissioned by Shropshire Council with support from the National Lottery via Sport England and Shrewsbury Big Town Plan, and is being delivered by Intelligent Health.
It was officially launched this week with help from pupils from Mount Pleasant Primary School.
Councillor Simon Jones, Shropshire Council’s Cabinet member for adult social care and public health, said: “I am absolutely delighted the game has launched in Shrewsbury and I hope to see as many people as possible exploring the town, getting active and spending time together.
“Beat the Street is part of the wider #TogetherWeMove approach which Shropshire Council is delighted to be part of, and will help us to take the learning from Beat the Street and work with our partners to encourage more people to get active, and hopefully develop more exciting games like this throughout Shropshire.”
The game has been played by more than 1.5m people in more than 120 locations in the UK and beyond, and is designed to get communities moving by helping people to make small changes, such as walking or cycling to school every day.
The Shrewsbury game coincides with the Birmingham 2022 Commonwealth Games, and organisers hope people will be inspired to get active.
Find out more here.