Shrewsbury travel agent optimistic despite fewer than half planning holidays in next year

Less than half of Salopians say they would like to book a holiday in the next 12 months, according to a survey.

Claire Moore of Peakes Travel Elite in Shrewsbury
Claire Moore of Peakes Travel Elite in Shrewsbury

But Shrewsbury travel agents Peakes Travel Elite believe customers are optimistic about the return of foreign travel.

The agency in Mardol collected results from an AITO insights survey, which found 48 per cent of people would like to book a holiday in the next year, and just three per cent are unsure about travelling again.

Being vaccinated ranked as the most important factor in deciding to book a holiday this year – which ranked higher than waiting for the removal of quarantine measures on their return and also low infection rates in the country they want to visit.

Claire Moore, managing director, said: “We are eagerly awaiting news from the government allowing recreational travel overseas again. Overall, people seem optimistic and still want to plan fantastic holidays abroad, rich in culture and experiences. We know some customers aren’t ready yet, which is completely understandable. For those customers we can discuss options for 2022 and even 2023. It is never too soon to dream!

“We are hopeful the government will make a decision well before the summer rush. We are going to continue operating an appointment only system for the time being. Not only does it ensure social distancing, but it also means we can match customers to the most suited travel agent in advance.

“The last year has been tough for our business. We have worked tirelessly to rearrange and refund holidays for our customers, staying true to our commitment to premium customer service. We just want to get back to what we do best – finding the most amazing holiday experiences for our wonderful customers!

“As customers start to feel ready to book holidays abroad again, we would urge them to use a trusted travel agent to ensure they are investing in holidays with tour operators they can depend on. We can offer customers a high level of reassurance with our ATOL bonded and ABTA protected holidays. We pass on that protection to our customers, which means no matter what happens, their holiday plans are protected."

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