Fresh images of how Shrewsbury riverside could look

Fresh images have been released showing how Shrewsbury's new riverside development could look.

An illustrative vision of the waterfront at Frankwell. Pic LDA Design
An illustrative vision of the waterfront at Frankwell. Pic LDA Design

The artist's impressions have been shared ahead of a meeting today in which Shropshire councillors will be asked to approve the commission of a procurement and delivery strategy for the Smithfield Development Framework, which will provide more detail and costings of the project.

The images show the new single-lane Smithfield Road further back from the river and surrounded by shops and open walkways, large squares and gardens to meet and relax in, as well as a "Stairway to Severn" following the line from Smithfield Bridge to Pride Hill.

Artist's impression of Smithfield Square. Picture: LDA Design

A mixed use office building which would form a major part of the project, can also be seen. There is also an image showing how the Frankwell side of the river could look if developed.

The riverside project is one of the major parts of the "masterplan vision" for the town.

Steve Charmley, Shropshire Council’s cabinet member for assets, economic growth and regeneration, said: “This is a really exciting document for the future of Shrewsbury.

How 'New Smithfield Road' could look. Picture: LDA Design

“The Smithfield Riverside SDF is an ambitious but deliverable plan, that provides an opportunity to sustain and grow the future commercial viability of the town.

“This offers a once in a generation opportunity to create a place that people want to visit, and live, work and study in, through a bold, sensitive and sustainable mixed-use development.

“This has the potential to not only to transform this site, but to also act as a catalyst for the development and growth of the whole town centre.”

A vision of Smithfield Riverside. Picture: LDA Design

Next steps will be procurement and delivery, followed by exploration of funding options, putting together a governance team, demolition of existing buildings and then planning and consultation.

To view the full Smithfield Development Framework document visit

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