Olympic cyclist and gold medallist Joanna Rowsell-Shand cut the red ribbon to officially open the new Oteley Road Aldi store.
The new store is the second Aldi to open in Shrewsbury and will be run by manager Kelly Andrews, along with a team of 35 colleagues.
As part of Aldi’s Get Set to Eat Fresh campaign, which hopes to inspire 1.2 million school children aged 5-14 to learn more about the benefits of cooking fresh, healthy food with their families, Joanna gave away bags of fresh fruit and vegetables.
Kelly said: “It’s been fantastic. It was lovely to meet our new customers and I look forward to meeting more of the community in the coming weeks. I’d also like to say a big thank you to the wonderful Joanna Rowsell-Shand for being a part of our celebrations.”
Joanna added: “It’s been an honour to be a part of Aldi’s store opening. I’ve had a great time talking to both the adults and children about my experience of the Olympics.”
Joanna won gold in the women’s team pursuit at London 2012 and repeated her success at the 2016 Rio Olympics. She also has five World Championships.