From financial services to sausage rolls – Oggie Shop turns five

Ross Anderson and his wife, Tracey, who are celebrating five years at the Llangollen Oggie Shop and Deli on the town’s high street is the traditional Welsh delicacy that’s believed to outdate the Cornish pasty.

They can sell hundreds in a day at the height of the summer season and since opening Ross, from Llangollen, has seen the business almost double its turnover and he bases its success on a commitment to local produce and the oggie, made by local baker Pauline Jones, is just one example.

He said: “I was a financial services broker for 20 years but it was very stressful and I fancied a change and when this opportunity came up I took it and it’s been very positive.

“Ironically my very first job was in the food sector - as a fish fryer at Harry Ramsden’s in Manchester and I stayed there for two years and Tracey’s parents had kept a couple of pubs in Llangollen, The Grapes and the Prince of Wales.

“It’s been a good move to open the Oggie Shop but it has been a learning curve as well.

“Our shop was originally an open market site underneath the town hall assembly rooms when they were built in 1867, becoming a shop in 1885 and since then it’s been a grocer’s so we’re continuing a tradition and from the start we’ve decided to stock as much local produce as possible."

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The Llangollen Oggie Shop’s commitment to locally-sourced products has worked well for them and is the kind of unique shopping offer that has seen them featured in Denbighshire County Council’s #lovelivelocal campaign which promotes the lively and high quality food and drink offer on the county’s high streets.

This is being featured on a series of videos on social media in the run-up to Easter as the campaign highlights what the county has to offer shoppers and encourages people to support local independent businesses by using the hashtag on Twitter and Facebook to share good experiences they’ve had as well as promote products and services locally they have ‘loved’.

Ross now employs Tracey and one other full-time staffer along with four part-timers and he said: “In the quiet months we can run the shop with just a couple of us but we scale up in the summer and basically we will stay open as long as there are people about.

“I had never really thought about being in the food business but I came across the fact that the shop, known as Bailey’s Delicatessen, was for sale in a commercial agency and I knew it and felt it had a lot of potential and the location was really good.

“Food is a happy business and I wanted to get the shop attached to the town and the community and establish it as a Llangollen entity. I’m a big believer in presenting yourself well and we aim to establish a rapport with the customer so that they return.

“The five years have just passed so quickly and we have doubled turnover. On a good day in the summer we can take 30 times more than we might on a rotten January day but in the recent spell of warm February weather we took a record amount for an off-season weekend due to such a high level of visitors to the town."