Welsh beef jerky goes into local stores
Award-winning Welsh Beef jerky manufacturer Trailhead Fine Foods is celebrating after landing one of its largest orders to date to supply 65 Co-op stores across Wales.
The Welshpool-based company’s handmade, artisan jerky, which carries ‘Get Jerky’ branding, is made with Welsh Beef and marinated using secret, recipes.
Co-op has chosen three of the eight Get Jerky flavours - Original, BBQ and award winning Spicy Chilli - for its stores.
Last year, Spicy Chilli flavour received Great Taste Award recognition for “food that delivers fantastic flavour” and Get Jerky achieved the nationally recognised SALSA food safety standard.
Emma Morris, Trailhead Fine Foods’ business development manager, said: “This is one of the largest orders we have received to date and we hope Co-op customers enjoy the three Get Jerky flavours stocked in the stores, as there is huge potential to grow sales in other parts of the UK.”
Kevin Buchan, Co-op ranging manager for Wales, said: “Co-op is committed to connecting communities and creating value locally and we are pleased to be working with Trailhead Fine Foods to introduce the Welshpool-based company’s handmade jerky into our stores.
“From bakers to breweries, our aim is to build strong relationships with our growers, producers and suppliers – as a co-operative, working together is at the heart of our approach and the sourcing of great quality Welsh food and drink which is produced locally, close to our stores, is a cornerstone of our approach.”
During the Covid-19 pandemic, Trailhead Fine Foods has reported a surge in Get Jerky orders online - trailheadfinefoods.co.uk – contributing to 300 per cent sales growth in 2020.
