'Slow TV' highlights region's beauty
Some of Mid Wales' most picturesque scenery is to be live-streamed online as part of a tourism campaign.
Visit Mid Wales is to stream some of the region’s locations via Facebook Live as it plugs into the emerging trend of 'Slow TV’.
The concept of Slow TV sees viewers tuning in for relaxation rather than entertainment. The genre involves ordinary events filmed in their entirety with the focus on this occasion being beautiful landscapes across Mid Wales.
There will be a total of four streams on four consecutive days, starting on October 16. Viewers can escape to Lake Vyrnwy on October 16, Ynyshir RSPB Reserve, near Machynlleth on October 17, Blaenhafren Falls in the Hafren Forest, near Llanidloes on October 18, and Mwnt Beach, near Cadigan on the Cardigan Bay Coast on October 19.
To view the Real Mid Wales live stream go to facebook.com/visitmidwales.
The craze for watching slow-moving activities in real time spread to the UK in May 2015 with BBC4 Goes Slow – a season of slow TV shows which featured relaxing activities such as canal boat trips and glass blowing.
The campaign is being organised by Visit Mid Wales and funded by Visit Wales’ Tourism Product Innovation Fund. Specialist social media agency Populate Social and video production agency Nemorin has been appointed to implement the campaign.
Val Hawkins, Visit Mid Wales’ chief executive, said: "Mid Wales is a fantastic region and one which is within easy reach of the majority of the UK within a few hours.
“The aim for the campaign is to capture and share the region’s beauty in a way which is raw, giving people a few moments where they can truly escape from whatever they are doing and experience being out in the beautiful nature that Mid Wales has to offer.”
The project will be featured across multiple pages, with partners including The National Trust Cymru, Hafren Dyfrdwy, RSPB and Natural Resources Wales.