Following a very difficult year for the county’s businesses, Shropshire Council wants people to Think, Eat, Stay Local and give traders a real boost ahead of summer.
Lockdown restrictions are due to ease further on Monday, with pubs, restaurants, bars and cafes allowed to serve customers indoors; museums, theatres and cinemas opening; and hotels and B&Bs opening to tourists.
"We are urging people to spend their money with local businesses," said Tracy Darke, the council's assistant director for economy and place.
Research shows that if every adult in Shropshire spent £3.80 a week in local shops rather than with international retailers online, it would boost the local economy by £1 million a week.
“There is no doubt that the last 15 months has been extremely difficult for all businesses and as a council we have shown we are here to offer our full support," Tracy said.
“In addition to handing out more than £150 million of businesses grants, we are now once again urging people to think local – and support Shropshire businesses as they aim to get back on their feet.
“Traditionally, summer is a busy time of year for our hospitality industry and of course our culture, leisure and tourism offerings, so easing of lockdown measures is the perfect chance to show some support.
“We are also urging businesses to let us know they are open via our social media pages so we can see the full range of wonderful talented traders we have in the county.
“However, we want to emphasise the best way to do this is in line with government advice.
“Remember to wear face coverings where required, adhere to social distancing requirements and leave your details when dining or drinking out.”