Charity beer encourages all to Pass The Smile in memory of Ben

A special charity ale has been created at a Shropshire brewery as part of a fundraising campaign.

Apprentice brewer Charlie Edwards came up with the recipe for the beer
Apprentice brewer Charlie Edwards came up with the recipe for the beer

Beer lovers will be urged to raise a glass on Saturday, March 27 to mark the ninth birthday of Ben Crowther, a young boy who lost his life to a rare childhood cancer, Rhabdomyosarcoma, in 2019.

The Pass The Smile fund set up in his name in 2019 stands just shy of £100,000.

Hobsons Brewery, based in Cleobury Mortimer, decided to create a special ale to raise money for Ben’s memorial fund at the Childhood Cancer and Leukaemia Group.

Apprentice brewer Charlie Edwards created the recipe for an ale called Pass The Smile. A total 10,000 bottles (833 cases) of Pass The Smile were bottled, and sold out in just a few days of launching. The brewery produced a one-off beer, best described as a “bottle-conditioned, hoppy, light amber beer”. All the profits from the sale of every bottle will be donated to the charity by Hobsons, and could help the Coventry-based family reach their £100k target.

Hobsons Brewery founder Nick Davis said: “It has been a real privilege to work on Pass The Smile as a charity beer for the Pass The Smile fund.

Awareness

“It has been a touching project and we hope this beer will help Pass The Smile reach £100k and spread awareness of this rare childhood illness. I will be raising a glass for Ben on March 27.”

Ben’s father Scott said: “What better way to remember Ben than to celebrate his birthday with a bottle of Pass The Smile? Raising a glass to him is a great way to do that in the current climate, so we hope to see plenty of full glasses on social media on March 27.

“And if we reach £100K by then, we can double-celebrate too.”

The vast majority of the new ale was snapped up by a large retailer, Hobsons itself had about 50 cases left to sell, then Beer Gonzo – a shop in Coventry near the Crowther’s, took a chunk of cases as well.

The team are hoping to spread the word for people who have bought the ale to hold some bottles back and raise a glass of Pass The Smile to Ben on March 27.

You can share your photos and include @PassTheSmileOrg and @HobsonsBeers on Facebook, or @HobsonsBrewery on Instagram using the #passthesmileforben.

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