US targeted in series of online red meat events
High quality beef and pork from the UK will take centre stage with the first in a series of virtual events targeting the US food service market.
AHDB has invited a selection of importers, distributors, chefs, butchers, high-end grocers and members of the media across California to the first online showcase in a bid to continue efforts to boost exports to America.
The event, which takes place on May 18, will include cooking demonstrations by sous chef Luke Rhodes who made it through the final eight of last year’s MasterChef: The Professionals, as well as award-winning Stoke Park chef Chris Wheeler.
The online showcase will also include a butchery demonstration, as well as presentations from Red Tractor’s Philippa Wiltshire and Dr Mandy Nevel, AHDB’s Head of Animal Health and Welfare, who will talk about the UK’s traceability, food safety and animal welfare.
Panel discussions will also be held featuring representatives from AHDB as well as five red meat exporters from the UK.
This is the first in a series of online events targeting the all-important US market. Each will provide our exporters with the opportunity to connect with key influencers.
Susana Morris is AHDB senior export manager
