Watch: Mammoth the Shropshire cow becomes an internet star in milk price fight

Shrewsbury | News | Published:

Shropshire cow Mammoth is attracting plenty of attention as the symbol of a county dairy farmer's campaign for fairer milk prices.

Nicky Harris, 47, from Meadowtown near Shrewsbury, has given her favourite cow a Facebook page, Twitter account and even a YouTube video as she urges people to back her plea for farmers to get a better deal from supermarkets.

And the campaign has had a huge wave of support, with more than 1,000 people joining the movement in just 24 hours.

Miss Harris, who runs the farm with brother John, 45, said: "It's overwhelming and I feel very humble about all this support. It will really help show supermarkets we want a fair price for our milk."

Join Mammoth on social media:

  • @mammotheffort

The family has been farming on the site for 60 years and now has 57 cows.

But without a better price, the farm could have to sell the cows for meat.


In her YouTube video, Miss Harris calls on the public to help stop Mammoth "becoming a beefburger", warning that "Mammoth's milk is now worth less than a pint of water".

Miss Harris is calling on the public to write to supermarkets, local MPs and support her on social media.

Andrew Bebb, a dairy farmer based in Hanwood near Shrewsbury, said: "I think it's a brilliant idea.

"It's a new tactic and that's the thing. The current situation is not good, we hope we've hit rock bottom."

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