Landowner Products Ltd is working with the Tree Appeal company to plant hundreds of trees, half of which will go to UK schools and the rest to regeneration projects in the Kereita Forest and Marsabit County regions of Kenya.
Landowner, based in Much Wenlock, are the first company to take part in the relaunch of Tree Appeal's, Tree Twinning, initiative which will see every tree planted in the UK matched with its 'twin' in Africa.
Tree Twinning, originally launched in 2007, is receiving a boost this year with the two new Kenyan projects and thanks to the support of companies like Landowner.
The UK trees will be planted in schools throughout the country, in most cases by the children themselves.
These new saplings will provide a perfect habitat for wildlife, promoting biodiversity and preserving the natural environment.
The children will gain hands-on experience of how trees are planted and will learn how important trees are to the world in which we live.
The Kenyan trees, many of which will be fruit trees, will be planted in two regions – The Kereita forest planting project aims to fight deforestation and climate change impacts while benefiting the livelihoods of those living in peri-forest communities.
The Dry Lands Forest Restoration project in Marsabit/Samburu Counties aims to support sustainable food security in the targeted areas through the building of agroforestry techniques in community groups.
Emma Starr, of Landowner Products, said: “Working with Tree Appeal is intrinsic to our goals and we are delighted to be helping to improve the environment and habitats for indigenous wildlife in the UK and abroad.
"Trees are vitally important to reduce the carbon in our atmosphere, and complement our main product, AdBlue, which reduces Nitrous Oxide emission to the atmosphere from diesel engines.”
Anyone wishing to get involved can use coupon TREELP for a five per cent discount on AdBlue and other products at landownerproducts.co.uk until July 31.