Shropshire brewer launches new seasonal 'Penny Pincher' ale for January

A Shropshire brewer has released a new seasonal ale with a name for these financially straightened times.

Joule's Brewery, Market Drayton.
Joule's Brewery, Market Drayton.

Joule's Brewery, based in Market Drayton, has issued Penny Pincher to its estate of pubs for January.

Coming in at a meaty 4.2 per cent alcohol by volume it is described as a deep brown ale made with large amounts of crystal malts giving caramel and toffee flavours.

The company which includes pubs across Shropshire and Staffordshire, has also launched a loyalty card in a bid to lure customers in after Christmas and during Dry January.

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