Wellington businesses join forces to overcome high street challenges

Shropshire businesses are proving how they can work in partnership to adapt to high street challenges.

Steve and Lou Denbraven of Top Fruits with Daryl Brown of DesignDoughnut
Steve and Lou Denbraven of Top Fruits with Daryl Brown of DesignDoughnut

Several traders from Wellington are joining forces to ensure they are continuing to thrive despite the pandemic.

Daryl Brown of website specialists Design Doughnut has linked up with several other businesses to help them reach new customers.

They met through the Love Wellington business networking group which is encouraging them to collaborate on projects.

“A lot of small traders have been hit hard in the last 12 months and so I am helping them to evolve and adapt,” said Daryl, who founded his firm specifically to help businesses who need an online presence but do not have huge budgets.

“I am working with traders such as Top Fruits in Wellington Market and Gratitude Café to help them adapt to this new world and get them online.

"For Top Fruits I have created a fully responsive ecommerce website which is proving popular.”

Steve Denbraven of Top Fruits said that the demand for a new website grew during lockdown when he started delivering to customers who were self isolating.

He said: “As the deliveries increased we decided we needed a website to help customers buy from us from the comfort of their own home.

"We contacted Daryl who patiently worked with us building our online shop based on our ideas and needs.

“We would also like to thank Telford & Wrekin Council who helped us fund the website and reduce our plastic footprint, which is the next phase of our plan.”

Michelle Busby at Gratitude Café Daryl has created a new and updated website which, as soon as lockdown restrictions ease, will enable customers to order off the menu and pay.

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