Maria Scotto has set up Picture Perfect Days which offers outdoor signs to celebrate every occasion.
Maria said: "Picture Perfect Days was launched a few weeks ago offering outdoor signs for every occasion, from 100th birthdays to graduations, welcoming a baby to welcoming kids to school, getting your driving licence to celebrating a retirement. They are quickly becoming the staple of any celebration, helping locals celebrate milestones in a big way.
"The water resistant signs are typically on display for 24 hours and, depending on the season, they can be installed early morning to have the big surprise effect when waking up, or some families choose to have them in the afternoon to surprise their loved ones on their return from school or work."
Maria said the idea behind the business came from her time spent living in USA.
"I worked as a marketing director for international high end brands for jewellery and watches in Malta, before I joined my husband in Shanghai where I worked in an international medical clinic in marketing as well," she said. "The idea developed when we were living in USA. We moved to Shrewsbury in July 2018 and worked in marketing at a local business. During the pandemic I was made redundant and it’s then when I decided to set up my business.
"I am very passionate about parties, crafts and getting people together. I was surprised with similar outdoor signs by my friends on my birthday when living in USA. Since then the idea of setting up such a novelty business in the UK kept resonating with me. I am after bringing huge smiles and excitement to anyone celebrating an occasion."
Maria admits both Brexit and Covid have both proved challenging in setting up her business, but she has been delighted with the response it has generated so far.
"I only started advertising the business on social media but have been pleased with response. British are becoming more open to new ideas which are already very popular in America.
"Both Covid and Brexit haven't helped as had few hiccups and delays.
"I’m trying to keep my feet to the ground but I see the business grow further. We have some exciting plans for summer and Christmas in collaboration with other local businesses," Maria added.