The competition involves spotting odd objects in business windows and is free to enter. It runs throughout May and up to June 6.
The Rotary club's Phil Knight said: “We’re thrilled with the level of support we’ve had from businesses in Newport, the competition is free for them to participate in and for people to enter, we just wanted to do something that gave the town a boost.
"Everyone’s had a tough time in lockdown so we thought something that gave everyone a bit of fun and help the businesses that do so much for Newport might be worth a go – and people can win prizes!”
“Spot The Oddity is simple and easy to enter. All people have to do is have a good look in the window of participating businesses – there are nearly 50 of them and they’ve all got a poster in the window – and spot the odd item that doesn’t fit with that business. Then they just list as many as they can find on the entry form and send it in.
“Businesses have given a lot of thought to the oddity they’ve put in their window – some of them are really clever and very funny, we’ve really enjoyed going around and seeing what they’ve done. We’ve also had people in the street asking us what the competition is about, there is a lot of interest in it. It’s a bit of fun that helps the town, and the thought of winning a prize helps too.
“Four winners will each win a £25 voucher to spend in one of the participating businesses.”
Paul Blackburn from Newport Beds said: “This is an ideal way to get people interested in our town – we love people shopping local. We’re supporting the competition because we believe local businesses with good service bring value to the town. We believe in the High St and want to support it.
“I think Newport Rotary Lite have again highlighted an issue in the town then done something about it, they do valuable work.
“I’m sure people will love the competition – it’s a bit of excitement for families, it's free to enter, and they might get a prize at the end of it. And who doesn’t like window shopping?
“To enter the competition people can either get a paper copy of the form from Newport Beds, The Hub café or ACE Computers or just download it from newportrotarylite.org.uk. They put as many answers as they can on it then either drop the form back into the business they got it from, or just email it to email@example.com.
"The competition runs until June 6, and answers must be in by Saturday, June 12. Winning entries will be drawn by an independent person.
“It’s really good to see people back in Newport’s great shops with a smile on their faces again, and it’s nice for Newport Rotary Lite to play a small part in that. Look in the windows and Spot The Oddity!”