Shropshire company lands £5 million deal with British Army

A Shropshire-based company producing military equipment has unveiled its biggest ever contract with the British Army in a deal worth £5 million.

Tom Beaver. Photo by Twisted
Tom Beaver. Photo by Twisted

BeaverFit, based in Church Stretton, manufactures military outdoor fitness equipment and container gyms, and has been contracted to provide strength and conditioning shelters.

Founder Tom Beaver said it was a landmark contract and represented a significant milestone for the firm.

“Our aim from day one was to solve problems by creating products which withstood everything elite soldiers could throw at them,” he said.

“We are building an enviable reputation around the world and contracts like this one will help continue our rapid growth.”

BeaverFit, which employs 130 people around the world, designs and manufactures unique fitness equipment, tactical-operational tools, and turnkey training facilities, distributed as solutions for global military forces, first responders, major corporations, fitness clubs, universities and sports clubs.

Its home rigs, garage racks and fitness accessories have been used throughout lockdown by the likes of Bear Grylls and Ant Middleton.

The 600sqm shelters will be fully-enclosed and self-sufficient, with solar panels providing the power. While the initial tender was for a minimum of four shelters, there are suggestions that this could rise to as many as 31.


Chris Pike, UK sales and military manager for BeaverFit, said strength and conditioning training was vital for all army personnel.

“Soldiers carry huge loads during operations – often their entire weight in bodykit – so they need to be prepared for this level of physical stress," he said.

“Training them effectively is a huge part of the army’s foundation because without strength and conditioning the soldiers wouldn’t be able to cope with the rigours of combat and operations.”

Chris said BeaverFit’s shelters would support the Field Army's Optimising Human Performance (OHP) programme designed to reduce injuries.

He said: “Currently, 60 per cent of Regular Army medical discharges are due to musculoskeletal injuries. Many of these losses would have been avoidable with better conditioned soldiers, and the OHP programme aims to target and redress this unsustainable outflow.

“This was a hard-fought tender which invited bids from across Europe so it’s a real feather in our cap that we exceeded all of the requirements. We have set a new benchmark.”

The first shelter will be constructed at a garrison near Salisbury in Wiltshire later this year.

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