Shropshire Star

Fundraising campaign launched for Wellington Orbit

The organisation behind the transformation of the former HSBC building in Wellington into a new arthouse, cinema and café bar is looking to raise up to £100,000 to make the vision a reality.

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Investor Glenn Chard with Wellington Orbit directors Fiona Hunter and Ray Hughes

Directors behind the Wellington Orbit are planning to use a second Social Investment Tax Relief (SITR) campaign to secure the final money needed to turn the ground floor into a cinema and café bar, as part of a phased redevelopment that will ultimately utilise all three floors.

It has already raised more than £300,000 after receiving financial backing from both the local community and councils.

Ray Hughes, director at the Clifton Community Arts Centre, the organisation running Wellington Orbit, said: “The building work on Wellington Orbit is well underway and we are just a few final steps away from creating a vibrant community hub that will offer local people access to exhibition space, a café/bar, an artisan cinema and, longer-term, an art gallery and dedicated spaces for training, recreation and meetings for local groups.

“The directors chose to go for a second Social Investment Tax Relief campaign as it proved so successful the first time, raising just under £64,000. SITR is a relatively new tax relief aimed at attracting new investment to social enterprises and charities.

“It was recently ranked as the fourth most effective tax incentive in the European Union and has the additional benefit of providing a tax break for both investments in shares and loans.

“We benefit from getting finance that is more cost effective than conventional lending, whilst the people investing get a 30 per cent tax break that makes it financially beneficial for them. For example, if an investor decides to lend us £1,000 they will then get £300 back in the form of a tax break and then expect to receive interest on the amount loaned as well.

“Investors are expected to be local and keen to support a project that is pivotal to the regeneration of Wellington town centre or those who are based further afield and have a passion for supporting the arts. Creating a hub around performing arts is so exciting and providing facilities for all the community to use, regardless of your age or what you like doing.”

A five-year lease has been taken on the empty HSBC building which is seeing 6,500 sq ft of space being converted over three floors.

On the ground floor is an artisan café/bar, along with a 63-seat cinema.

Classic, retro and niche films will all be shown as well as the latest blockbusters just a few weeks after their official releases.

As part of the second phase of development, the upper floors will be multi-purpose and can be used for an art gallery, training, meeting rooms or hosting community groups and exhibitions.

Big Society Capital, which improves the lives of people in the UK by connecting social investment to charities and social enterprises, has launched the GET SITR campaign to help raise awareness of what SITR is and how you can access it.

Melanie Mills, social sector engagement at Big Society Capital, added: “Wellington Orbit has already enjoyed one successful raise using this form of finance and are looking to finalise its ambitious plans with another. Bringing an old building back to life as part of a bigger town centre regeneration plan is very important and the fact it already has 800 members and an ever-increasing number of volunteers before officially opening shows the appetite for it to be a success.”