Telford-based Lyreco said it has completely transformed its HR services with a new hi-tech, two-way communication approach to boost recruitment, training and internal communication.
The organisation – which recently launched a community campaign celebrating its staff – said the move is designed to reflect the fact that its 1,500 employees in the UK and Ireland are its most valuable asset.
Under the new digital system, recruitment interviews can be carried out via video, employee learning and development will be boosted through online e-learning, events and webinars and staff will be able to rate courses, make recommendations and chat to share knowledge.
Managers will be able to use the fully-integrated system to pinpoint skills gaps and target training where it is needed, helping to develop every member of staff to their maximum potential.
The transformation was kick started when senior members of the HR team worked together to give the department a new lease of life.
They retired the title of 'Human Resources Department' in favour of a more modern and inclusive title, 'Employee Experience Zone'. The emphasis has been put back on the employee; training becomes learning and development, recruitment is resourcing and talent acquisition and HR is now employee relations and engagement.
Employee experience director Sarah Renton said the transformation was a hugely exciting step for the company, which has its head office in Telford.
"This is a radical change for Lyreco and is very exciting. Our staff are the single most important asset we have and this new system is designed to ensure we give them every possible opportunity and resource to progress and develop with us.
"As a business, we have always had an excellent reputation for being customer-focused and we are now mirroring that with our employee experience."
Other benefits of the new set up include virtual classrooms for learning, digital signage to keep warehouse staff and drivers informed about news from around the business and regular staff surveys to increase feedback.
A bank of tablets will be available for all staff to access information about the company, appraisals, training and development opportunities and there's even a free cup of coffee for staff who want to chat face-to-face about their experience at the company.
A significant financial investment has been spent on developing the company's engagement strategy.
Sarah added: "Digital technology is a fantastic way of giving everybody the chance to play their fullest part at Lyreco, but it's also vitally important that we retain the face-to-face contact with our staff which we know is so important. Our new system helps us create that balance and underlines that our employees remain our most valuable investment."
Last summer Lyreco invested in a new campaign celebrating nearly three decades in Telford and the contribution its staff make to the business.
The 'Lyreco Loves Telford' community focused campaign has seen the faces of more than 100 of its 500-strong Telford workforce appear on a specially-branded Arriva bus in the borough.