Shropshire Star

Sports Direct tycoon Mike Ashley sacks House of Fraser bosses

Tracksuit tycoon Mike Ashley has sacked the directors and top management at House of Fraser less than two months after buying the ailing department store chain.

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Mike Ashley's Sports Direct has sacked the directors and senior management at House of Fraser

Mr Ashley's Sports Direct company announced the move in a statement this morning, saying it followed calls for an investigation into the House of Fraser collapse.

It comes a day after it was announced Shrewsbury's House of Fraser store is to close, with the loss of about 80 jobs.

The Telford store has previously been given a reprieve and will remain open.

In a one-sentence announcement to the London Stock Exchange, Sports Direct said: "Following the collapse of House of Fraser on August 10 2018, and subsequent calls for an investigation into the circumstances of that collapse, the company today announces that we have dismissed the former directors and senior management of House of Fraser."

House of Fraser in Shrewsbury

The sackings will include House of Fraser chief executive Alex Williamson.

It comes as Mr Ashley, who bought the company out of administration for £90 million, struggles to seal deals with landlords to keep stores open.

After the deal the tycoon said he wanted to turn the 58 House of Fraser stores into the "Harrods of the high street", but nearly eight weeks later many, including the iconic Beatties department store in Wolverhampton, still remain in limbo.

Mr Ashley has been unable to save outlets in Shrewsbury, Edinburgh, Hull, Cirencester and Swindon after landlords refused to agree to new terms, with Mr Ashley labelling them "greedy". They are expected to close early in January.

But around 20 have been saved from closure, including House of Fraser’s flagship Oxford Street store and outlets in Telford, Altrincham, Aylesbury, Camberley, Carlisle, Darlington, Doncaster, Grimsby, High Wycombe, Lincoln, Middlesbrough, Plymouth, Skipton, Huddersfield, Leeds, Maidstone, Solihull and Sutton Coldfield.

Richard Lim, of consultancy Retail Economics, said today's dismissal of HoF's top management showed there was a "momentous challenge at hand".

He said: "Drastic action has been taken following a series of woeful management decisions, clumsy execution and an outdated perception of the UK market.

"The new management team will need to prioritise right-sizing initiatives and utilise any excess space to sweat assets more effectively in a move become fit-for-purpose in today's digital age."