Newtown honey firm buzzing after sweet deal with Morrisons
A honey producer has had its products taken on with a third supermarket giant.
Hilltop Honey, which has its base in Newtown, has secured its first listing with retail giant, Morrisons.
Earlier this month five of the company's products were launched into the health and wellbeing section of the supermarket.
It takes the company’s contracts with major retail up to three, including Tesco, Sainsbury's, and now Morrisons.
The development means that customers of Morrison’s can now pick up a selection of Hilltop Honey products from the shelves of the health wellbeing section.
The Hilltop Honey products on offer at Morrisons include organic limeflower honey, organic honeydew honey, Spanish thyme honey, Mexican Yucatan honey and Uruguayan eucalyptus honey.
The launch comes at a similar time to the business updating some of its honey labels to offer greater consumer transparency.
The Hilltop Honey Speciality Range, a collection of worldwide honeys of unique flavours, will now specifically include country of origin on every jar.
It is the company’s first step to committing to a country of origin and working towards better supply chains from these countries.
Scott Davies, managing director of Hilltop Honey said: “Our customers are at the core of our business. We thrive off innovating and exciting the honey category for the enjoyment of our customers.
"We have listened carefully to consumers in the grocery market who have voiced a greater awareness towards food and drink provenance and traceability.
"This consumer insight has made us re-think our honey labelling design and to make changes to our speciality range to better inform our customers on the honey they are purchasing.
"Consumers can now pick up a jar of honey from our speciality range with full confidence that they know exactly where is has come from.”
He added: “With the recent Morrisons launch, label design updates and forthcoming launches on the horizon, the last few months have been extremely busy for the Hilltop Honey team.
"We are continually assessing market trends and listening to research insight to help us evaluate our business performance and to ensure we’re constantly improving, innovating, and stimulating the honey market.”
