Kudos Blends signs deal with US distributor

By James Pugh | Cleobury Mortimer | Business | Published:

A supplier of key ingredients to the baking industry has announced a new partnership with American distribution company AIC.

Dinnie Jordan, managing director of Kudos Blends

The deal will see AIC help promote award-winning Kudos Blends’ patented potassium bicarbonate across the American market.

Kudos Blends is a global maker and supplier of technically driven leavening agents to the bakery sector from its base in Cleobury Mortimer.

In 2016, it was honoured to receive the highest accolade – the Queen’s Award for International Trade.

Dinnie Jordan, managing director of Kudos Blends, said: “Sales of our potassium bicarbonate have been booming. We have been exporting since 2011, supporting major bakery brands around the world in their quest to reduce sodium. To win the Queen’s Award for International Trade just proved how successful it has been.

“We are delighted to form a partnership with AIC. With sales of our potassium bicarbonate escalating around the world, we are confident that AIC will be very well positioned to service the US market, backed up by strong technical support.”

Mark Robertson, of AIC, said: “We are thrilled to be partnering with Kudos Blends in the US market. With the increased demand of US customers seeking low sodium alternatives in the baking industry, KUDOSTM Potassium Bicarbonate is a direct replacement for Sodium Bicarbonate in baking applications. With the assistance of the Kudos technical team and applications lab, we are looking forward to demonstrating to the market the low sodium option available for baked goods.”

The products Kudos Blends produce are used to assist bakeries reduce sodium in baked goods as well as increase potassium, improving the health of consumers worldwide.

They are a key ingredient used by bakers in doughs and batters to help lighten and soften their mixtures.


The firm has been in business since 1999 bringing chemists and bakers together to understand the way the ingredients react in the baking process.

KUDOS™ Potassium Bicarbonate does not just help a product rise – it influences a wide range of characteristics such as taste, texture, colour, shape and shelf life.

The products are used in the baking industry across the world including Europe, South Africa, Australia, New Zealand, South America and Canada, with the new deal with AIC helping in the important USA market.

James Pugh

By James Pugh

Shropshire Star Business and Farming Editor.


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