Entrepreneur mum is ‘nappy’ to appear on Dragon’s Den
A mother who started a cloth nappy business after first making them for her own children has set up her own business – and will now be seen by millions entering the Dragon's Den.
Tickle Tots cloth nappies feature designs inspired by entrepreneur Sophia Ferguson's upbringing in the Mid Wales countryside.
After growing her business for two years from its base in Leintwardine, Sophia decided to seek investment to help take it even further – and braved going before the five 'dragons' in an episode filmed last year.
She hoped the eye-catching patterns, coupled with the eco-friendly concept, would be enough to win over the likes of Peter Jones, Deborah Meaden and Touker Suleyman, but the rest of us will have to wait until Sunday to see how she got on.
Following the birth of her daughter in 2015, after struggling to find a cloth nappy system that worked and a desire to stay away from disposable nappies due to the damage they cause to the environment, Tickle Tots was born from a kitchen table.
Sophia said: "I was really keen to use cloth nappies from both a cost perspective and an environmental one.
"The cloth nappies that were on the market just didn't work for my children so I decided to design my own.
"I wanted to offer a cloth nappy that was versatile, super absorbent and would last as my child grew."
Tickle Tots cloth nappies focus on key features such as a super absorbent bamboo fabric core, a stay-dry fabric layer and leg gussets.
Following the success of the design, rave reviews and with the focus on plastic waste at the forefront of the media, Sophia decided it was the right time to find investment in order to take the business to the next level and raise awareness of the benefits of cloth nappies.
She also hopes that seeing the nappies on the show will help raise the profile of cloth nappies to new parents in Shropshire.
Sophia will be pitching Tickle Tots to the Dragons, asking for a £50,000 investment for a 20 per cent stake in the company.
The episode will air on Sunday, February 18, at 8pm on BBC Two.