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Sweet! Shrewsbury's new Little Dessert Shop shop has 1,000 puddings and serves up 25 jobs

By Lucy Todman | Shrewsbury | Dining out | Published:

With more than 1,000 possible puddings on its menu, a new dessert shop has come to Shrewsbury and served up 25 jobs in the process.

The Little Dessert Shop has opened its doors in the heart of the town. This is the ninth outlet for the family-run West Midlands-based firm, which only began serving ice creams, waffles, patisserie and milk shakes two years ago.

The shop has opened at 20 Shoplatch, beneath the town’s Market Hall, transforming an empty retail unit that had previously not been permanently occupied for years.

It comes less than two months after the company also opened a branch in Telford town centre.

Inside the shop

The Little Dessert Shop has come a long way fast since it launched in Wolverhampton two years ago, and is inspired by American waffles, Italian ice cream and French patisserie.

Mu’azzam Ali, who founded the company with business partner Zaeem Chohan, said they were thrilled to be opening their second branch in Shropshire in as many months and the duo plan to open 50 outlets across the Midlands by the end of next year.

“I think it’s bringing something new to the market. Everyone has a sweet tooth. Everyone loves desserts. It attracts people from all walks of life and of all ages. It was a niche market that wasn’t being tapped into,” he said.

The Little Dessert Shop boasts a menu of more than 1,000 different desserts – from cakes, patisserie and crepes to waffles, sundaes and gelato ice cream – plus more than 100 different types of milkshake and mocktails. There are also sugar-free and gluten-free options for people with special diets.

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Regional manager Roman Aslamzada, centre, with staff members

The shop has created 25 new jobs, half of them full-time positions and is currently open from 11am-11pm while new staff are trained, but will soon open regularly from 8am with breakfast options on the menu.

The Little Dessert Shop also has parlours in Stafford, Stoke, Wednesfield, West Bromwich, Merry Hill and Bloxwich. Now, newly launched as a franchise group, it plans to open five more branches in the Midlands over the coming months.

A Shropshire Council spokesman said the Little Dessert Shop would bring renewed interest and vigour to the west end of the town centre which has seen new bars and shops open over the last two years.

Lucy Todman

By Lucy Todman
@shroptod

Senior reporter for the Shropshire Star and Shrewsbury Chronicle based in Shrewsbury.

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