Shropshire Star

Cleobury Mortimer ingredients maker agrees multi-national supply deal

Food science specialist Kudos Blends has agreed a supply deal with a multi-national ingredients distributor that will see its products sold all over Europe.

Published
Chemist Laurence Hughes at Kudos Blends, Cleobury Mortimer

The Cleobury Mortimer-based raising agents developer has sealed a supply agreement with New York-listed Univar BV, extending its existing relationship to sell its Pell brand of raising agents.

The exclusive agreement spans all countries in Europe.

“Kudos Blends is a market-leading developer and producer of baking powders, specialising in potassium-based, sodium-free alternatives for an extensive variety of food applications,” said Gary Abraham, commercial manager for Univar Food Ingredients in Europe.

“Kudos’ high-quality ingredients allow our customers to achieve appropriate rise and finish in the process of baking breads, doughnuts, crumpets, cakes and more.

"Their portfolio, offered exclusively by Univar, contains a variety of single and double-acting baking powders that vary in speed of release for the precise desired effect during the baking process. In addition, many of the ingredients are potassium-based, thereby reducing sodium in our customers’ end products, which is an important consumer-driven trend in the European market."

Kudos was recognized with the Queen’s Award for Enterprise in the International Trade Category in 2016.

Managing director Dinnie Jordan added: “The relationship with Univar is key to our strategy for an ambitious growth plan to further develop our international sales.

“We have been working with Univar in the UK now for some time and they have proven to be the perfect distribution partner to assist us with developing overseas sales.”