People asked to share the the love for Midlands Air Ambulance by wearing red

The charity is encouraging schools, businesses, and community groups to take part in the event, which takes place between Monday and Friday, February 10 and 14.

Wear It Red Day not only helps raise essential funds for the service but also increases awareness of the lifesaving pre-hospital care the charity provides across the region.

Participants can register their interest on Midlands Air Ambulance Charity’s website and will receive a free fundraising kit.

The pack includes a variety of inspiration and ideas for getting involved, along with downloadable resources such as posters, social media assets and fun activities for all ages.

There are many ways to take part in the fundraising efforts beyond simply wearing red.

Supporters are encouraged to host their own events during the week, such as a themed bake sale with a "bake it red" twist, a creative "paint it red" activity, or any other unique idea they choose.

Emma Wood, head of fundraising and engagement at Midlands Air Ambulance Charity, said: “Wear It Red is a fantastic fun way for people to get involved and show their support for Midlands Air Ambulance Charity.

"By simply wearing red, communities can come together to make a real difference.

"The enthusiasm from previous years has been inspiring and we hope 2025 will be our biggest year yet. The funds raised make a huge difference in our ability to deliver critical care where it’s needed most, and we can’t wait to see the region go red for a great cause.”

To register your interest and receive a free fundraising pack, visit midlandsairambulance.com/wearitred.

For further information on the Midlands Air Ambulance Charity and its essential work, visit midlandsairambulance.com.