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Shrewsbury man's stunning video snapshot of home town an internet hit

Shrewsbury | News | Published:

Is it possible to show off all that a town has to offer in a minute? One Shropshire firm-maker thinks so - and his efforts are now promoting the region on the internet.

The short film, a Summer in Shrewsbury, gives a fast and fresh perspective on the town centre.

He has attempted to showcase its quirky character and originality, from the iconic River Severn to the town's true hidden gems – Darwin and the Dingle included.

The video is part of a drive to capture visitors to Shropshire through any means possible.

It has already had around 8,000 hits on You Tube and tourism bosses hope the film will reach a younger audience who wouldn't necessarily look to traditional methods such as the Tourist Information Office when planning a visit.

Local filmographer Aaron Child from Painted Life Productions was commissioned by Shrewsbury Business Improvement District (BID) to produce the video.

Aaron graduated from University with a First Class Honours Degree and is well known locally for his creativity and enthusiasm for the town.

He concentrated on capturing the many faces that make up the town as well as the landmarks that visitors would see when they visit.

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The 60-second film shows Shrewsbury in its best light - from 20-somethings sipping cocktails to bouncy hotel beds and romantic visions of cobbled streets.

He said: "It's great to be involved in a project that promotes my home town and all that it has to offer.

"I enjoyed the challenge of fitting so many independent businesses and local landmarks into such a short film. It gave me the opportunity to experiment with some fun and interesting ideas.

"All of the businesses involved were so welcoming and supportive and there was a great cast of local faces who were all excellent. It was a real pleasure to make."

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Kirsten Henly, Shrewsbury BID Manager, said: "The film really captures the originality of Shrewsbury and by working together we can show just how much it has to offer, especially during the summer months. We're really excited to share it and encourage people to experience Shrewsbury for themselves.

"Our plan is to deliver high profile PR and marketing activity to promote the town centre as an original and vibrant place to visit, work and spend time in. Businesses will be able to directly benefit from the activity and there will be plenty of ways for them to get involved as the campaigns develop."

It is being showcased on the Original Shrewsbury YouTube channel

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