Tudor theme chosen to promote Shrewsbury tourism

Shrewsbury | News | Published:

Tourism chiefs are tapping into Shrewsbury's rich history in a bid to lure in hundreds of thousands of new visitors.

Tourism chiefs are tapping into Shrewsbury's rich history in a bid to lure in hundreds of thousands of new visitors.

They have unveiled a Tudor theme for Shrewsbury which they hope will bring in millions of pounds in extra tourism revenue. Shropshire Council has hired two design companies at a cost of £25,000 to help almost double visitor numbers from 2.6 million to four million a year.

They have now re-vealed the final brand – a range of logos, words and images – which tourist attractions, businesses, town festivals and even individual people will be able to incorporate.

The branding, spearheaded by a logo entitled 'Shrewsbury – the original one-off', will be used on websites, town maps, products, visitor guides, historic buildings, brochures and shop windows to promote what Shrewsbury has to offer and boost tourism.

A free CD containing fonts, words and images is being distributed to help companies and organisations start getting the message out. A particular feature of the brand is a 'stamp' that businesses can use alongside their own branding to draw attention to what makes them, and Shrewsbury, unique.

The council, alongside Destination Shrewsbury and Shrewsbury Tourism Association, will add the branding to the main visitor publications and training courses will also be run for businesses to promote the brand.

Alison Patrick, tourism officer for Shropshire Council, said: "It is based on what the designers thought was our authenticity which is rich in one-offs which you can't necessarily find anywhere else.

"There is a Tudor theme behind it and it works for the old in terms of our historic buildings and also the new in terms of businesses.


"It's for individual people, events, historic buildings, products and businesses and there is a way that nearly every business in Shrewsbury can use this and support the brand."

Will Morris, Shrewsbury resident and volunteer marketing advisor, said: "Part of the major appeal is Shrewsbury's diversity which we want to promote but when we are up against other towns it can be quite hard. So this branding will create a sort of harmonised approach across the town."

  • See also - Leader - Put county town firmly on map

By David Seadon

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