Award-winning Ironbridge hotel snapped up for £3m

By Deborah Hardiman | Ironbridge | Telford entertainment | Published:

An award-winning hotel nestled next to the River Severn in Ironbridge has been sold to a new buyer for around £3 million.

The Valley Hotel

The Valley Hotel, part of the B​est Western group, has been taken over following the retirement of the previous owners after 28 years of managing the premises, in Buildwas Road.

Situated in a picturesque woodland setting on the river it boasts 44 bedrooms and has planning consent for a further 27 bedrooms.

New owners the Hayer family have plans to refurbish the reception and bar areas of the Buildwas Road venue, and are aiming to host weddings and corporate events in the two suites at the premises.

It which attracts local trade as well as visitors to the area in its customer base.

The Georgian-style building, which also has a restaurant, benefits from a strong corporate, tourist and wedding trade with easy access from the M54. It and is also a short drive from Telford town centre for people with business or leisure activities in that area.

Charles Jones, senior business agent at Christie & Co’s Birmingham office, said: “I’m delighted to announce the sale of The Valley Hotel. This is a fantastic purchase and I wish the purchaser the best of luck.

“Over the last two years, Christie & Co has witnessed a significant amount of interest in Shropshire and the surrounding areas and I expect this to continue as more buyers from London look for better value for money.”

The agency said it sought offers in excess of £3m for the concern which is in operation.


Lisa Snape, sales and marketing manager, said: “It’s great that the business has been handed over to another family as the time was right for Mr and Mrs Casson to retire.

“The bookings will still be dealt with in the same way and, very importantly, the hotel remains independently owned.

“People can still book functions and weddings in the same way and be safe in the knowledge that they are dealing with the same staff members who have a wealth of experience.”

Deborah Hardiman

By Deborah Hardiman

Senior reporter for the Shropshire Star based out of the head office in Ketley. Covering the Telford area.


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