'Body Coach' Joe Wicks tells of drive to help nation at Oswestry book event

By Sue Austin | Oswestry | Oswestry entertainment | Published:

The author of a best selling cookery book visited Shropshire talk about the book and his mission to get children active across Britain.

Joe Wicks, the Body Coach, talks about his ethos

Joe Wicks - know as the Body Coach - admitted that a couple of years ago he would not have dreamed of writing a vegetarian cook book, yet his Veggie Lean in 15 book is onew of the top sellers in the UK.

"I've educated myself about veggie meals and how you can get enough protein. Now if I want meat I will cook meat, if I want veggie I will cook veggie," he said.

Joe Wicks in Shropshire

He told a sell out audience at the Booka Bookshop event at the Lion Quays, near Oswestry, that he trained to be a PE teacher then realising how difficult it was decided to be a personal trainer.

"I had a cycle with a trailer with kettle bells and other gym equipment and sometimes I would get to a venue and no one would turn up. I still get upset now when I think about it. But I was determined to persevere."


He said now it seemed he was turning full circle with his mission to get children involved in fitness.

"Fitness has to be part of a children's school day, just 15 minutes will help them to be happy, focused and learn more," he said.


"My diet was terrible when I was a kid, so much sugar I was bouncing off the walls."

"I want to be remembered for getting Britain's kids fit."

"If children's nutrition is good and they get exercise, their grades will go through the roof."

Booka Bookshop brings another celebrity author to the county on Tuesday when Ruby Wax talks about her new book at the Lion Quays.

Sue Austin

By Sue Austin
Chief Reporter

Chief reporter of the Oswestry/Mid Wales office. Keen to hear your news.


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