NEC Group Arenas and MelodyVR partner to bring virtual reality concerts to music fans

By Rebecca Stanley | Music | Published:

Concert goers at Arena Birmingham and the Genting Arena will now be able to experience some of their favourite bands in virtual reality.


The NEC Group arenas have partnered up with virtual reality (VR) market leader MelodyVR to bring the unique experience to the city.

Attendees will be able to access a selection of live events held at the Brum venues using the power of virtual reality technology, including performances from chart toppers Royal Blood, Irish heartthrobs The Script and the legendary UB40 Feat. Ali, Astro and Mickey.

Over the coming months, MelodyVR will also live stream real-time concerts through VR and offer virtual tickets to sold-out shows with the biggest artists, enabling an unlimited number of fans to attend in-demand concerts around the globe.

The concerts, as well as virtual tickets, will be available to purchase via the MelodyVR app, on Oculus Go or Samsung Gear VR virtual reality headsets.

Those who are unable to attend arena events in person, can transport themselves to the heart of the action through the power of VR and the MelodyVR app. By selecting different ‘jump spots’, MelodyVR users can choose to be in the front row, deep in the crowd, or up-close-and-personal with the band on stage.

Steven Hancock COO & Co-founder of MelodyVR and Ian Congdon Head of Arena Group

Ian Congdon, head of NEC Group Arena sales, says it is 'fantastic' to partner with MelodyVR.

“VR is transforming the concert experience and shifting how fans can consume music," he continued.


"Their usage of exciting features and technological capabilities means missing a ‘must-see’ or sold out show could become a thing of the past. Nothing can beat experiencing live music in a venue, but offering VR concerts to our customers gives them more opportunities to experience the live music they love and get closer to artists than ever before.”

Steven Hancock, COO of MelodyVR added that he is excited to partner with the NEC to make music globally accessible.

“Working with forward thinking and progressive partners to make live music globally accessible via Virtual Reality are the foundations that MelodyVR was built on," he added.

"I’m very pleased that the NEC Group share that same passion for the future and we look forward to working together more closely.”

Rebecca Stanley

By Rebecca Stanley

Entertainment journalist for Express & Star and Shropshire Star. Contact me:


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