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Shrewsbury woman's new business bringing cocktails to your door

A Shrewsbury woman who has started a new cocktail company is hoping she has found the recipe for success.

Michelle has launched Beyond the Bar
Michelle has launched Beyond the Bar

Michelle Docherty is the brains behind ‘Beyond the Bar’, a cocktail delivery business serving her home town.

“I am providing customers with a real treat – carefully crafted cocktails using homemade syrups and fresh juices creating the perfect fusion of flavours for their unique menu of drinks,” said Michelle, who launched the venture after completing a business start-up course with consultants Good2Great, based in Bridgnorth.

“The cocktails are presented in a beautiful delivery box complete with garnishes and directions on how to pour and present and can cater for large parties or just a few people as a perfect gift,” she added.

“The Good2Great programme gave me a real focus as well as the tools and confidence to move forward with my idea.

“I had a fantastic mentor who believed in me and his one-to-one support has meant that my idea has become a reality and is now flourishing,” Michelle added.

Mother-of-two Michelle works as an admissions and contracts officer for a small independent specialist college and residential care provider and she found the inspiration for her new business during lockdown.

“When we were restricted to small garden gatherings I loved nothing more than bringing my friends and family together and treating them by creating delicious cocktails that had the wow factor," she said.

“For a business to succeed you need passion and this is mine and I want to share that!”

Customers can order cocktails on line at beyondthebarcocktails.co.uk

The Good2Great Business Programme is funded by Shropshire Council and managed by Telford & Wrekin Council.

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