The Hope Springs Eternal movement is fast becoming a national trend and is being embraced by the people of the town. Sally Themans, who runs the Love Bridgnorth promotional initiative, said that she was encouraging all residents and businesses to take part.
“The idea is to spread a message of hope throughout Bridgnorth as spring approaches, with people decorating their windows and front gardens with pompoms, yarn bombs, flower wreaths, cardboard daffodils, posters, flower pots, hanging baskets, and ornaments.
“Anything arty and crafty that people can create and will bring some joy and raise a smile is ideal.”
The Hope Springs Eternal campaign was started in Wiltshire by a woman called Jackie Peel whose family live in Bridgnorth, with Sally spotting it in the national press.
“I tracked Jackie down and she was really pleased that Bridgnorth is doing the same,” Sally explained.
Many Bridgnorth businesses have already got on board and are planning window displays – even though many are closed – to bring some cheer to the high street.
“The campaign will also give many people who are stuck at home something positive to get involved in and hopefully it will be good for the whole town to lift our spirits and unite as a community during this difficult time," Sally added.
"I was delighted that as soon as I mentioned it the mayor was enthusiastic, supportive and keen to help. Last year the residents of Bridgnorth made a fantastic effort with rainbows in windows and at Christmas and it was enchanting for people on their walks to see all the decorations, so we are aiming for similar success with Hope Springs Eternal."
Bridgnorth mayor Councillor Kirstie Hurst-Knight said: “We are delighted to offer our support and hope that it will build on the great community spirit that already exists in Bridgnorth. The opportunity for people to be involved and gain some benefit in taking part in a wider group activity is really important.
"Undoubtedly, the decorating of front doors and windows will provide a bit of sparkle and colour to Bridgnorth; even more so if the businesses become involved. We also hope that our local art and craft businesses will benefit as we would encourage people to buy local.”
The town council is looking to provide support to the organisers to ensure that as many people as possible can be involved, and it’s hoped primary schools and children being home schooled will get involved, as well as the Brownies and other craft groups, the Bridgnorth WI and the Bridgnorth Yarn Bombers.
Throughout the town shops who can supply craft items are Wool & More, Creative Outlet, the indoor market, The Factory Outlet, Simply the Best, WH Smiths and Just Jayne Interiors which has offered to supply fabric off cuts for free.
The organisers are also hoping to set up a wool bank for surplus wool people may have to encourage sharing of resources and materials.