While We Visit, operated by Shropshire based tourism consultants Mark Hooper and Sarah Creighton, have been operating distribution for tourism attractions, events and destinations for a number of years, but this year are set to launch a brand new way of reaching visitors to Shropshire.
The packs have been developed in response to a number of accommodation providers looking to eliminate the amount of items which could be touched multiple times due to Covid-19, but also wanting to provide as much local information as possible.
Over 40,000 Welcome to Shropshire packs will be provided free of charge to all accommodation providers and visitor information centres across the county throughout 2021. The idea is to ensure visitors are provided with information on what the county has to offer, and help the sector recover.
Mark Hooper said: “The new packs have been designed to encourage the visitors of Shropshire to discover more of our beautiful county, all the leaflets inside are from attractions, eateries or destinations from within Shropshire.
"While travelling I would often find leaflet stands which promote attractions and destinations that you may visit on your next holiday. The aim of the Welcome to Shropshire packs is to give visitors suggestions for how they can spend their time during their Shropshire stay while also giving businesses the chance to connect with visitors within an hour's radius."
With the reopening of hotels and B&Bs due on May 17 and with an expected influx of visitors to the county, Mark and Sarah are hoping the packs will give the tourism industry a boost post-Covid.
Leaflets such as Shropshire Raft Tours, Severn Valley Railway and the new Oswestry town map are just a few of those included in the new packs, along with the Shropshire Map produced by Visit Shropshire.
Sarah Creighton added: “It has been great to be able to get so many Shropshire businesses on board with the new initiative who will allow them to promote to visitors who are within a one hour drive time of their destination.
"Shropshire is due to enjoy an extremely busy summer and autumn season with our outstanding rural landscape and picturesque towns and villages, we now need to ensure our visitors know the vast offer of attractions and destinations our beautiful county has to offer.”
To find out more about the Welcome to Shropshire packs visit whilewevisit.co.uk or email firstname.lastname@example.org