Hoo Farm Animal Kingdom, which has been one of Shropshire's most successful attractions, is becoming Hoo Zoo and Dinosaur World – adding a 'Hoo-rassic' spin to their existing entertainment.
It comes as the site this year celebrates its 30th birthday.
Will Dorrell, partner at Hoo Farm, said it was an exciting time for everyone at the business.
In a statement he explained that they would be adding 15 full-size moving dinosaurs spread throughout a woodland walk to the attraction, as well as other prehistoric activities.
He said: "Over the past 30 years we have grown from a small farm park to being one of the midlands premier attractions, even winning National Farm Attraction of the Year in the early 2000s.
"Alongside animal welfare and conservation, education is something we're extremely passionate about and the decision to create our very own 'Hoo-Rassic World' ties into that.
"With 15 full size moving dinosaurs – and other ancient beasts – spread throughout a woodland walk and prehistoric related activities throughout the day, alongside our normal animal filled timetable, we are really enthused about this next step for Hoo Farm – now Hoo Zoo.
"Hoo-Rassic World will be open from April 12 with an official launch day on May Day Bank Holiday when we will have even more activities taking place.
"The last 30 years has been a roller-coaster and we thank everyone for joining us at some stage along the way.
"Many of our customers over that time period have become friends and we are now starting to see the third generation of families visiting us.
"We are sure the next 30 years will be even better, this is not the end of Hoo Farm but merely the start of Hoo Zoo."