Telford Shopping Centre will showcase the latest autumn/winter trends at its Style Show, which runs from Friday until Sunday just outside Debenhams.
The centre hosts the shows twice a year, but this one is all about local people, organisers said.
For more information on events across Shropshire and the West Midlands click here.
Earlier this year the centre launched the Real People, Real Style competition to find nine Shropshire models to show off the latest looks.
The winners all came from Bridgnorth, Telford, Newport and Shrewsbury. As winners they will take to the catwalk to celebrate true beauty of all ages and sizes, and their photographs will form the backdrop to the stage throughout the three days.
Tracy Hadley, marketing manager at Telford Shopping Centre, said: "We are excited to show the latest trends on people from Shropshire. The winners are inspirational and prove that style is about embracing your individuality while looking fabulous in this season's key looks."