New Shrewsbury shop venture reduces pedal power

Shrewsbury | News | Published:

Forget pedal power – a battery is the only thing cyclists will need according to one man who has set up in business selling electric bikes.

Ian Gordon, who has set up a new business selling electric bikes, after being inspired by riding one himself

Ian Gordon, from Bayston Hill, Shrewsbury, has just opened an electric bike store, and hasn't looked back since coming up with the idea.

Silver E Riders, on Vanguard Way, Shrewsbury, opens on Friday.

The store sells three types of electric bikes, after Mr Gordon went into partnership with bike repair specialist Pinkerton Cycles and he is also designing his own bike. He said: "I formed the company after buying my own E bike.

"I was so impressed with the ability to keep up with my partner on her pedal bike without my usual huff and puff I used to get when cycling, I decided to sell my own electric bikes.

Now I have set up Silver E Riders. For me the electric bike put the fun back into cycling, I can go approximately go 25 miles now on one charge and arrive without being all hot and sweaty.

Mr Gordon works alongside Pinkerton Cycles, who have been repairing bikes for more then 50 years.

Mr Gordon has created three electric bikes to suit growing customer need.

The Ajax, the Aura, and the Athena all vary in speed and style, and are powered by a single battery which produces kinetic energy.


A typical battery in an electric bike has about quarter the power of an electric toaster and is usually charged via a normal plug socket.

Mr Gordon said: "We offer an impeccable service and you can even pop on by by for a test drive.

"If your electric bike is faulty you won't have to wait round for a repair because we store all the parts in our warehouse."

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