There’s still a lot of love for Marvin Morgan at Aldershot.

Don’t believe me? His fomer Shots team-mates celebrated Luke Guttridge’s 67th minute winner by forming a series of hearts with their lofted arms, a salute directed at Morgan’s Fresh Ego Kid clothing line for which the heart is a symbol.

The move certainly brought a lot of broad grins from all involved, not that Morgan or indeed Town boss Graham Turner would have been laughing.

The pair will have been more concerned with an insipid Town performance that got exactly what it deserved – nothing.

• See all of the pictures from Shrewsbury’s defeat at Aldershot

Morgan himself enjoyed a quiet afternoon back at the EBB Stadium, his every touch greeted with a series of catcalls from the home faithful who haven’t forgotten his acromonius departure sparked by a Twitter row last season.

But Morgan was not the only player to have an off day, more than most in blue and amber were below par.

Town never really got going, and despite a bright opening 10 minutes which saw Lionel Ainsworth to the fore, failed to test home keeper Jamie Young in the opening portion, save for one long range Nicky Wroe effort.

The first half was pretty uninspiring fare all round although Aldershot didn’t exactly serve up a platter of chances in the winter sunshine, left-back Anthony Straker had their best opportunity when he fired over from 20 yards after neat intricate build up play.

As the opening 45 minutes drew towards its conclusion Mark Wright wasted the clearest chance when he planted his right footed effort over from 16 yards after he reacted quickest to Morgan’s knockdown.

There was still time for Gornell to glance a Shane Cansdell-Sherriff cross wide in the final throes of the half. But if that raised the expectation level in the band of travelling Town fans in one corner of the Shots’ quaint three-sided ground, it proved a false dawn.

• Shrewsbury Town face test of resolve says Graham Turner

The hosts had set up with the intention of being difficult to beat, stiffling any creativity with an extra man in midfield. That, coupled with the narrow dimensions of the pitch meant the central third was more congested than Christmas shopping on Oxford Street.

The home side’s tactics left their top scorer Danny Hylton ploughing a lone furrow up top. That the Aldershot frontman was the best player on the pitch sums up how poor Shrewsbury were. He gave Ian Sharps a really tough afternoon which culminated in the visiting skipper picking up a yellow card for hauling him down as he skipped past him in the second half.

By then the game was slipping away from Town, who were lacklustre after the break. Terry Gornell fired wide in the early stages and Cansdell-Sherriff forced home stopper Jamie Young into a save late in the day, as Shrewsbury enjoyed their share of possession but struggled to find any creativity.

The closest they came to an equaliser was in the final 10 minutes – keeper Young dreadfully misjudging a punch and almost sending the ball into his own net only for Jamie Collins to scamper back and hook the ball off the line.

The home stopper had earlier dropped a Joe Jacobson delivery and looked vulnerable on crosses, but Town just didn’t test him enough.

In contrast Aldershot created a couple of good goalscoring opportunities with winger Alex Rodman seeing a curling free kick expertly tipped over by Chris Neal and the Town stopper also denying goalscorer Guttridge late in the day.

The winner, when it came, was a dreadful goal for Shrewsbury to give away. Wright half cleared a home corner, Scott Davies clipped it back into the box where both Hylton and Guttridge were standing in space six yards out. The pair combined between them to leave the newly-crowned League Two player of the month the simplest of finishes into an unguarded net.

The goal meant that Aldershot’s run without a 0-0 draw extended to 27 games, and they nearly added a second in the closing stages when sub Charlie Henry, making his Football League debut, dragged a shot wide.

The defeat brought Town’s five match winning streak to an end and left a disgruntled Turner wondering what went wrong.

By Alex James