A ‘mumpreneur’ whose products have attracted a celebrity fan base is celebrating success in a national business competition.
Rebecca Whitfield, from Shrewsbury, started Kidzears in 2009 after the birth of her son.
The company specialises in ear protection for children and young people from the age of six.
Celebrity fans of the product include radio DJ Edith Bowman, TV presenter Katy Hill and former glamour model Katy Price, who picked up a pair of Kidzears at the NEC Baby Show recently.
Now Mrs Whitfield’s firm has garnered critical success – after coming runner-up in the Mumsclub National Business Mum of the Year awards ahead of more than 300 other firms.
Mrs Whitfield, 30, who is expecting her second child in the New Year, said: “We have started receiving orders from America, Europe and Australia so the plan is to expand the overseas market.
“My husband has been very supportive. After bankrolling the initial start-up costs, he has designed and maintains my website and supports me at events and exhibitions. My son of course, is my inspiration”
Jane Hopkins MBE, founder of MumsClub said: “It’s been a hard task deciding who can go through as the quality was so high, and all who have made my shortlist should be incredibly proud of themselves. I look forward to waiting to see what the future holds for them”