Newtown social media event boosts regions’ firms

Dozens of businesses in Powys have been given tips on how to use social media to their advantage after learning about the power of online media networking at an event in Newtown.

Dozens of businesses in Powys have been given tips on how to use social media to their advantage after learning about the power of online media networking at an event in Newtown.

The potential advantages of social media for businesses was highlighted at the event organised by the Welsh Assembly’s Supplier Development Service, managed by business development company Menter a Busnes.

It was held at the offices of marketing services company Ontrac Agency in Newtown, in conjunction with public and media relations consultancy OMB Communications.

Organisers of the event hope it will help businesses across the region to help them win new contracts and fight off the worst effects of the current economic downturn.

Presentations by Alison McDougall, of Ontrac, and Owain Betts, of OMB Communications, at the event were used to demonstrate the value and opportunities of using social media channels such as Facebook, Twitter and LinkedIN.

Mr Betts said: “There’s a huge appetite out there from businesses that hear a lot about social media but they don’t necessarily know how to harness it to their advantage.

“The networking event demonstrated how social media cannot be ignored by businesses and why they need to take it seriously to win new business, contracts and engage with existing and potential customers. We also explored how it can help businesses collaborate and engage to win new opportunities.”

Marian Harding, managing director at Ontrac, said: “The discussions during the event demonstrated how businesses appreciate they need to engage through social media but don’t necessarily know how.

“It helped identify the options for businesses and the commercial opportunities that exist.”

Ontrac and OMB Communications are planning to host further social media seminars.

For details about the Supplier Development Service visit www.mentera busnes.com/en/sds